After this session, you’ll be able to:

• Understand the benefits of internal digital transformation in your organization
• Build a case for internal support and alignment to launch a pilot program similar to what The Coca-Cola Company used
• Apply change management tips to help support the transition to a new way of working

After this session, you’ll be able to:

• Navigate the influencer marketing landscape to avoid pitfalls
• Understand characteristics of the most successful influencer marketers
• Utilize top measures of B2B influencer marketing success

After this session, you’ll be able to:

• Understand how and why bad ideas improve your creative process
• Incorporate more bad ideas into your personal or corporate creative culture
• Apply the more bad ideas creative approach to a group or organization

After this session, you’ll be able to:

• Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
• Overcome the single biggest challenge to using analytics effectively
• Develop an analytics game plan that’s right for you — using the most important strategy for marketers right now

After this session, you’ll be able to:

• Use data to drive subscriber engagement and thus more revenue
• Ensure you’re maximizing your current email platform and avoid the search for a new program
• Understand how little changes can impact your email results

After this session, you’ll be able to:

• Understand E-A-T (expertise, authoritativeness, and trust) principles as it relates to SEO, and determine weaknesses in your website
• Improve your website content to be more transparent, authoritative, and trustworthy
• Execute a strategy for improving your brand reputation on 3rd party sites

After this session, you’ll be able to:

• Understand how the most successful marketing strategies are rooted in editorial storytelling, and the six strategic questions you should be asking to take a similar approach
• Tap into an editorial mindset, and understand what that means given constraints on budget and resources
• Determine the appropriate distribution channels for your company, and grasp what visual content should go where for the most impact

After this session, you’ll be able to:

• Use the language of value creation and of business
• Scale the understanding of value creation in financial literacy
• Have an evidence-based mindset and use value-based metrics

After this session, you’ll be able to:

• Implement the right data targeting and measurement strategies for your company’s goals
• Put your audiences to work and generate impactful marketing campaigns
• Apply proven industry trends and use cases for harnessing data and activating audiences

After this session, you’ll be able to:

• Recommend tools and test methods that help prioritize accessibility fixes
• Understand the differences between automated, hybrid, and manual tests, and when to use them
• Build a sustainable accessibility program that provides strategic value to your organization

After this session, you’ll be able to:

• Understand why our attention spans are shorter and learn tips for combatting this trend
• Create “thumb-stopping” short-form social media content that stands out among the noise
• Understand how social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads

After this session, you’ll be able to:

• Establish a clear technique on how to approach funny content during and after COVID-19
• Understand how to approach your own brand or products’ identity to properly assess the direction of your content
• Address the positives and negatives of your content to make it funnier and resonate more

After this session, you’ll be able to:

• Identify the challenges preventing your brand from delivering true omnichannel experiences
• Create a strategic framework for moving from a multi-channel approach to an omnichannel approach
• Understand the technical capabilities needed for omnichannel marketing and what to ask for from your IT department

After this session, you’ll be able to:

• Understand why iteratively implementing AI allows you to make quick decisions, learn more about your customers more quickly, and know why getting it wrong sometimes is OK
• Create dynamic segmentation that grows as your customer grows
• Use segmentation early to improve customer engagement and satisfaction, increase lifetime value, and improve conversion

After this session, you’ll be able to:

• Understand the practical business case for employee advocacy
• Use a roadmap for launching a “people focused” social media program
• Enact social content strategy best practices for executives, employees, and social selling
• Identify relevant software tools and how they work
• Come up with ideas for steps you can take today to get started

To close out a jam-packed day of learning, relax with your fellow attendees at our virtual happy hour! We’ll have the awesome DJ Drake supplying the latest tunes and taking your song requests in a nostalgic “Total Request Live” format.

After this session, you’ll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers

After this session, you’ll be able to:

• Better understand the true potential in hashtags, how to USE them and how to CHOOSE them
• Create graphics that get those “thumb-stopping moments” in the mobile newsfeed for all channels
• Ask, and ye shall receive. How can you ASK for better metric – Know if your videos are catching the most attention, and how to master the social soundtrack of silence
• Prioritize content connection over perfection

After this session, you’ll be able to:

• Understand what matters most to your internal stakeholders and to your business
• Ensure that what you help participants experience is connected to the exact impact you want to make
• Hold your stakeholders accountable for providing feedback

After this session, you’ll be able to:

• Use YouTube’s social media functionality to boost the efficacy of your video content
• Curate your YouTube channel to take advantage of the subscription model
• Reach a wider audience with your video content by capturing native YouTube users

After this session, you’ll be able to:

• Understand the messaging themes that are working for major brands in this new reality
• Dream up new possibilities for creative production beyond the traditional shoot
• Leverage Facebook/Instagram’s creative and testing capabilities
• Gain access to a Creative Shop framework for moving Beyond Bias in the creative process

After this session, you’ll be able to:

• Make a business case for why webinars and live online events matter in today’s business climate
• Decide what platform to use, and what content to include
• Create a strategy and plan your virtual event (strategy planning template and timeline checklist included)
• Keep your audience engaged virtually
• Develop a pre, during and post plan for your virtual event
• Measure your results

After this session, you’ll be able to:

• Identify more high-value topics to meet your content goals
• Understand the impact of content distribution
• Implement a content creation and distribution model that maximizes results

After this session, you’ll be able to:

• Identify how top brands are partnering with influencers on Twitter to stand out in unexpected ways
• Understand the simple, creative principles that will help you drive conversation
• Utilize new trends and insights to inform your Influencer partnerships

After this session, you’ll be able to:

• Identify your multi-platform campaign goals and metrics
• Choose the right engagement strategy based on your target audience
• Generate and activate your media plan across screens

After this session, you’ll be able to:

• Understand the key channels of engagement for consumers
• Explore how different demographics – Generation Z, Millennials, Generation X, Baby Boomers, and the Silent Generation – wish to engage with companies
• Outperform your competitors by better engaging clients through THEIR channels of choice

After this session, you’ll be able to:

•  Assess and communicate the role you play in your organization as both a social media professional and as a cross-functional change agent
• Identify where to put your efforts in personal branding, inside and outside of your organization
• Build better rapport with your colleagues
• Approach your annual goal-setting with long-term career development in mind

After this session, you’ll be able to:

• Set goals for engagement and conversions, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
• Audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data driven questions to hold vendors accountable
• Use Google Analytics for customer engagement and conversions as you use the different attribution models to understand your customers’ journey

After this session, you’ll be able to:

• Shift from traditional branding to customer-focused branding
• Integrate AI into your branding
• Gain executive buy-in
• Increase customer retention rates