Workbooks - Masterclasses | Digital Summit At Home

Masterclasses Workbooks

Thanks for choosing to attend one of our Masterclasses at Digital Summit! You’re welcome to attend either of the three Masterclasses.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.

Forget Everything You Know About Email Marketing

The Domino Effect and the Billion-Dollar Differentiator

Ultimate Social Media Marketing

You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 Tuesday, August 11

9:00am - 1:00pm

Forget Everything You Know About Email Marketing

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with All Access Pass, upgrade required for Base Pass

12:00pm - 4:00pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass

2:00pm - 6:00pm

Ultimate Social Media Marketing

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil

At the end of this workshop, you’ll be able to:

  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management, and conversion strategies
  • Design a winning social media game plan that will not break the bank
  • Create an engaged community of fans and content that converts
  • Manage a posting schedule and decide what—and where—you should post
  • Apply simple tricks for making your processes smooth and easy including tools to use
  • Engage employees to become social media advocates for your company
  • Regain organic reach on platforms such as Facebook by knowing what the algorithms show preferential treatment to
Included with All Access Pass, upgrade required for Base Pass