A Six-Question Framework for Engaging and Memorable Social Storytelling

Everyone’s heard of the who/what/where/when/why when it comes to traditional storytelling, but the same tools can help you build a brand story across social media too. Even today, brands are still learning how to best curate their visual brand online to set themselves apart; drive attention among key audiences; and create some kind of memorable impact…the latter incredibly vital given that brands are competing for marketing share and mindshare. It takes going back to basics to build these foundational elements, or you risk missing the mark and getting lost in the clutter-riddled, social media vortex. This keynote will take you through a six-question framework as guidance for improving consumer connection and engagement on social.

After this session, you’ll be able to:

  • Understand how the most successful marketing strategies are rooted in editorial storytelling, and the six strategic questions you should be asking to take a similar approach
  • Tap into an editorial mindset, and understand what that means given constraints on budget and resources
  • Determine the appropriate distribution channels for your company, and grasp what visual content should go where for the most impact