Coca-Cola’s AI Journey to Lean & Agile Insights Generation

This session focuses on the journey The Coca-Cola Company has taken to use AI to build a new culture of self-discovery and curiosity around gathering consumer insights. The project ultimately enabled Coca-Cola to gain the insights needed to better serve their customers.

After this session, you’ll be able to:

  • Understand the benefits of internal digital transformation in your organization
  • Build a case for internal support and alignment to launch a pilot program similar to what The Coca-Cola Company used
  • Apply change management tips to help support the transition to a new way of working