Data Orchestration and Establishing the Right Audience Targeting Strategy

A key to elevating campaign performance is precision targeting, which requires highly relevant audiences. With audience options continuing to grow, it can be intimidating to know which type of audience to use — 1st-party, 3rd-party, custom audience segments — and for which tactic. From a 1st-party audience perspective, what data can you collect and once it’s collected, what’s next? This session will explain which data to use and when to use it in during the marketing funnel for the most positive impact. Digital marketers who have several years’ experience with programmatic advertising campaigns and want to understand how to leverage data and audiences more effectively should attend this talk.

After this session, you’ll be able to:

  • Implement the right data targeting and measurement strategies for your company’s goals
  • Put your audiences to work and generate impactful marketing campaigns
  • Apply proven industry trends and use cases for harnessing data and activating audiences