Drive Growth Now: Build Your Marketing Analytics Roadmap
Marketing needs to start driving growth again, but there’s not much margin for error. All marketing investments must be carefully considered to ensure maximum success during times like these, and that’s where marketing analytics comes in. It can give you the insight you need to align marketing strategy to your bottom-line business goals.
After this session, you’ll be able to:
- Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
- Overcome the single biggest challenge to using analytics effectively
- Develop an analytics game plan that’s right for you — using the most important strategy for marketers right now