First Impressions: Creating Iterative, Automated Customer Segmentation with AI

This session focuses on sharing customer segmentation techniques using AI in a streamlined, iterative fashion for quick wins, new businesses or businesses that are working on growing more robust customer data.

After this session, you’ll be able to:

  • Understand why iteratively implementing AI allows you to make quick decisions, learn more about your customers more quickly, and know why getting it wrong sometimes is OK
  • Create dynamic segmentation that grows as your customer grows
  • Use segmentation early to improve customer engagement and satisfaction, increase lifetime value, and improve conversion