Innovation and Creativity: The Case for More Bad Ideas

We hold brainstorm meetings for everything today, but we rarely try to improve the creativity process for ourselves and our businesses. We expect the people we hire to be our creative process. Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful, and is the rare shortcut to a more meaningful creative process and culture. Do you have what it takes to invest in more bad ideas?

After this session, you’ll be able to:

  • Understand how and why bad ideas improve your creative process
  • Incorporate more bad ideas into your personal or corporate creative culture
  • Apply the more bad ideas creative approach to a group or organization