Making Google Analytics Work for You

Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know” to an important tool influencing your decisions.

After this session, you’ll be able to:

  • Set goals for engagement and conversions, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
  • Audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data driven questions to hold vendors accountable
  • Use Google Analytics for customer engagement and conversions as you use the different attribution models to understand your customers’ journey