Turning Omnichannel Marketing from a Goal into a Reality
Omnichannel marketing – or providing customers with a seamless, coordinated experience as they engage with your brand on various channels – is a wonderful concept. The challenge is actually making it happen. This session will explain how to get from the siloed multi-channel marketing approach common today to a coordinated, cohesive omnichannel approach that sets your brand apart from the competition.
After this session, you’ll be able to:
- Identify the challenges preventing your brand from delivering true omnichannel experiences
- Create a strategic framework for moving from a multi-channel approach to an omnichannel approach
- Understand the technical capabilities needed for omnichannel marketing and what to ask for from your IT department