Reaching Consumers Across Screens: The Convergence of TV, OTT, and Digital Video
As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation, we’ll outline six actionable steps marketers can take to plan, execute, and measure more impactful campaigns.
After this session, you’ll be able to:
- Identify your multi-platform campaign goals and metrics
- Choose the right engagement strategy based on your target audience
- Generate and activate your media plan across screens