The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator

Making authentic connections with customers matters now more than ever as we continue to understand and adapt to the “new normal” together. Connecting business goals, customer insights, and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.

After this session, you’ll be able to:

  • Understand what matters most to your internal stakeholders and to your business
  • Ensure that what you help participants experience is connected to the exact impact you want to make
  • Hold your stakeholders accountable for providing feedback