Winning at SEO: Make Your Brand a Trusted Source Online
Often when people think of SEO, they are focused on growing organic traffic for non-branded searches. However, in the era of E-A-T (expertise, authoritativeness, and trust), it’s more important than ever that your brand is providing signals across the Internet as to why you should be the trusted source for information in your niche. Attend this session to better understand how to convey trust signals to users and search engines alike.
After this session, you’ll be able to:
- Understand E-A-T (expertise, authoritativeness, and trust) principles as it relates to SEO, and determine weaknesses in your website
- Improve your website content to be more transparent, authoritative, and trustworthy
- Execute a strategy for improving your brand reputation on 3rd party sites