Colleen Harris is the Senior Product Manager for Business Intelligence at Sincro and has more than 20 years of digital marketing experience in the automotive, healthcare and entertainment industries. In 2020, she was selected as a “Search Marketer of the Year'' by Search Engine Land. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer''. Colleen has published white papers on Google Analytics and Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include Automotive Analytics Summit, DMSC, Driving Sales, SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics and has volunteered as a digital consultant for non-profits.